Initially a web design company, In 2004 Campaign Monitor shifted focus to developing an e-mail marketing service as their clients requested both web design coupled with e-mail marketing.
In 2010, their client list is now over 100,000 customers. Campaign Monitor is a software-as-a-service application which allows users to create and send e-mail campaigns, manage lists and subscribers, and obtain reports and analytics on their campaigns.
Pushing contacts to Campaign Monitor allows focused marketing campaigns sent to contacts directly from a CRM or other SaaS applications.